Master the world of Programmatic Advertising and DSP Platforms with practical industry training. Learn how brands run automated ad campaigns across websites, apps, OTT platforms, and digital channels using advanced media buying strategies.

This course is specially designed for:

• Media Buyers
• Affiliate Marketers
• Digital Marketers
• Performance Marketers
• Agency Owners
• Students & Freelancers

What You Will Learn

Programmatic Advertising Basics

• Introduction to DSP & SSP
• RTB (Real Time Bidding)
• Ad Exchanges
• Media Buying Ecosystem
• CPM, CPC, CPA Models

DSP Platforms Training

• DV360
• The Trade Desk
• MediaMath
• Amazon DSP
• StackAdapt
• Xandr
• AdRoll

Campaign Management

• Audience Targeting
• Geo Targeting
• Device Targeting
• Retargeting Campaigns
• Lookalike Audiences
• Frequency Capping

Advanced Optimization

• Campaign Scaling
• Budget Optimization
• ROAS Improvement
• Conversion Tracking
• Pixel Integration
• Fraud Detection

Creative & Analytics

• Banner Ads
• Native Ads
• Video Ads
• OTT Advertising
• Performance Reporting
• Analytics Dashboard

Course Features

• 100% Practical Training
• Live DSP Campaigns
• Industry Expert Trainers
• Real-Time Media Buying
• Case Studies
• Certification Included
• Placement Support
• Internship Opportunity
• Lifetime Access
• Weekend Batches

Course Duration

• 4 Months
• 16 Weeks
• Online + Offline Classes

Tools Covered

• DV360
• Google Campaign Manager
• The Trade Desk
• Voluum
• AppsFlyer
• Adjust
• Google Analytics
• AdSpy Tools

Career Opportunities

After completing this course, students can work as:

• Programmatic Media Buyer
• DSP Specialist
• Performance Marketer
• Ad Operations Executive
• Campaign Manager
• Affiliate Media Buyer
• Digital Advertising Specialist

Why Choose Aruom Global Institute of Digital Marketing?

At Aruom Global Institute of Digital Marketing, students get industry-focused practical training with live campaigns and real media buying exposure. Our training helps students build high-income skills for agencies, freelancing, and international advertising networks.